SAXOPRINT Creative & Arts Awards Evening
With over 280 designs entered in the competition and thousands of public votes, we created an Awards Evening, attended by designers, British media, judges and invitees.
We arranged press coverage prior to the event and scheduled interviews for SAXOPRINT on the day. We welcomed all reporters on the evening.
Mr Lydon announced the winning postcard, Helen Nodding’s creation “End of the road” being the “Grand Prize” winner, checking in a £5000 cheque in front of a 500+ audience.
Teacher Lee O’Brien won the “Peer Vote” who donated his prize to a good cause – his school’s students, who helped him reach over 10,000 votes on his design “They said it would be sunny”.
Dr Nicky Ryan, (Dean of Design at London College of Communication, University of the Arts London) announced the “Young Talent” award, “Welcome to Brexitland…” by Madelina Kay.
Guests enjoyed a set of lively performances from artist Richard Dedominici, “an address from the Queen” aka Gerry Connolly, live music by R.A.F. sisters, a live charity auction raising more than £2,000 for The Big Issue Foundation, a performance from pop-up poet Paddy Clark and The Unusual Art Sourcing Company who delighted the guests through their live drawing stand, all hosted by John Robson.
Lord John Bird, founder of The Big Issue and Crossbench in the House of Lords, gave a heated speech that engaged the audience in further debates and discussions on creativity and its benevolent power in supporting social issues. John Sheehy, who was helped by The Big Issue Foundation to get off the streets and find focus through art and business, was one of the artists auctioning his work in aid of The Foundation on the evening.
“We helped bring together big, influential names from the world of art, music and politics and that meant that the momentum the campaign gained has helped SAXOPRINT achieve their goal to disrupt the online printing market in the UK”, says Paul Beacham, Head of Creative at Freestyle.
For us, it’s been an all-team project – from the ProStudio build for SAXOPRINT, to the creative #TGBPC campaign and now the event. It’s been an incredible journey and we were lucky to work with clients who are willing to be led by what will turn their customers on, and who we can work with us to find the sweet spot where the clients skills, expertise and knowledge can connect with what their customers are really into.
Through #TGBPC talented minds encapsulated the atmosphere of a 2017 Britain, reflecting all angles, from traditional food to social issues, politics and the weather.
SAXOPRINT went from online printing to online disruptor, setting the bar high for its competitors. SAXOPRINT’s ProStudio is now open to designers and businesses looking to connect and do business.