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Nectar: Email and Campaigns

CONCEPTUAL DESIGN, COPYWRITING, CREATIVE EXECUTION AND WEB BUILD FOR NATIONAL CAMPAIGNS AND EMAIL PROGRAMMES

Full Story

The marketing teams at Nectar came to us to help improve the email communications it regularly sends to its vast database of over 5 million customers and prospects. In addition, they wanted us to bring our creative flair to some of their online competitions.

We have transformed Nectar’s previously static and uninspiring emails into successful, audience-focused and dynamic content pieces.

We have also leant our creative and technical expertise to Nectar’s national campaigns. We crafted the perfect campaign for Nectar’s Megapoints event, with activity across a several channels, including social media, paid social support and a competition to incentivise customer visits to Nectar and Nectar partner websites.

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Concept development and campaign strategy for the Megapoints campaign – including competition mechanic and overall creative treatment.

Adding creative treatments to email communications for key business areas such as customer acquisition, customer retention, new deals and new partnership launches.

Making Nectar’s emails ‘pop’ with slick, animated GIFs and engaging copy throughout.

Creating a dedicated, stable and mobile-optimised microsite for the Megapoints campaign.

Building a Facebook app version of the Megapoints competition page.

Regular professional email builds by our dedicated front-end development team to meet tight delivery deadlines.

Capturing as much engagement as possible with the Megapoints microsite, while promoting both the Treasure Hunt competition and partner deals to the highest degree.

Compelling email communications individually targeted at broad range of Nectar audience segments.

Case Studies

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