New design and user experience for Calor.co.uk – vastly improving the look and feel of the website and customer journeys with new templates and visual assets

The full story

Calor’s website needed to reflect its new brand, be more attractive to visitors and provide a slick purchase journey for customers.

We put the customer first in our redesign of the Calor website, producing a lush digital presence for the brand and making the dotcom experience as intuitive as possible.

Working alongside this household name in energy supply, we took a legacy website and made it an impressive shop front for the whole business.


Producing detailed audit documentation to inform conceptual design and UX strategy.

Translating Calor’s new brand guidelines into conceptual website templates that support project objectives.

Iterative wireframe creation demonstrating our UX and design guidance to zero-in on exactly what Calor wanted from its new website.

Producing over 100 new on-brand banners and signposts with sourced imagery, headlines and sub-lines.

Designing over 70 unique icons to act as visual cues for every area of Calor’s business.

What our client says

From the start of the project it was clear to us that the Freestyle team really understands what makes an amazing website. From the user experience to the conceptual designs, everything came together and just really worked.

We love the new website design. It communicates the Calor brand perfectly to our online audiences and is a great showcase of our dedication to digital. Top stuff!

Fahmeda Ahmed, Digital Marketing Executive

Case Studies