Bostik provides adhesive technologies to a diverse global audience across the construction, industrial and consumer markets. These customer groups have very different needs, both for content and in the ways they engage with Bostik online.
Our digital ecosystem allows Bostik to control brand, marketing and communication strategies from a central hub, while at the same time allowing individual countries to target their customers with tailored content, delivered through the digital channels most relevant to their markets.
The Bostik Smart Web Estate is a powerful customer acquisition and retention tool, driven by a digital strategy with the customer at its heart. The work is driven by extensive audience and competitor research, to help guide technology platform selection, website design, content and search engine strategy.