The full story
Arriva is a leading bus operator in the UK, servicing over 1.5 billion bus journeys every year. We’ve been helping them grow their share of the UK transport market since 2008.
Our User Experience (UX) strategy work forms the backbone of a full digital programme, and we’re constantly optimising digital activity based on insight from key performance metrics.
Our work includes customer acquisition and retention campaigns, a website servicing over 15 million visits a year, up to the minute journey planning, and generating a 12% growth in monthly online ticket sales through ecommerce.
In recent years focus has shifted significantly to mobile with over 1 million Arriva customers each month using mobile devices to access a fully mobile optimised website and mobile ticketing app.
Check out the latest version of website here.