Loading

Alstom: a global website, a solid strategy
and social media

Our digital expertise has been applied to nearly every aspect of Alstom’s considerable web presence, from successful search marketing and social CSR, to crafting a comprehensive digital strategy to the consolidation of their global websites.

The full story

Alstom operates in over 100 locations and employs about 100,000 people around the world. We’ve worked with Alstom for over a decade, supplying digital services to every area of their business.

Our largest project working with Alstom was the consolidation of its extensive list of 21 country and 3 sector websites. The project, dubbed One Alstom, saw the implementation and migration to a new CMS, a new look and feel for the entire site, as well as a whole new digital and content strategy being adopted.

As part of the content strategy for the new One Alstom site, we helped design and optimise the WebTV platform for the storage and broadcast of all Alstom’s video content. The platform presented a slick, owned channel through which Alstom could communicate directly with its global audiences.

In addition, we helped Alstom manage its social channels during key industry events, notably COP17, an international climate change conference held in Durban, South Africa. We helped Alstom plan content, manage social channels and maximise event visibility through identifying and reaching out to key industry influencers and relevant publications.

Alstom also adopted our award-winning DAM solution to store and share digital assets globally. As well, Alstom utilised the system as a secure and accessible repository for use by its global photography teams and as a tool to maintain tight control on its brand in multiple markets.

Alstom_1

Creating a practical, comprehensive and future-proof content strategy to inform all of Alstom’s digital activity.

Design and build of a stable and user-friendly enterprise-level website, incorporating all sector and country content under one URL and brand.

Influencer outreach, online PR and community management around key industry events.

Case Studies

×