Stakeholder workshops: We bring together your key business insiders who understand your customers and use a range of workshop activities to draw on their valuable insight.
Customer interviews: Interviews with customers capture crucial intelligence about their journeys. This information is used to craft the experience map and generate detailed customer personas.
Stakeholder interviews: Customer service employees and sales teams hold great customer knowledge, including what would improve the customer experience. We speak to team members on a one-to-one basis to develop the experience map.
User surveys: Surveys allow us to gather a wide range of information on the mindset and requirements of the target audience. We reach a large customer base efficiently through survey platforms, email, and by seeding surveys on websites and social channels.
Remote testing: Tree testing evaluates the ‘findability’ of topics on a website. These tests pinpoint the areas that customers are routinely missing.
Website analytics: We use site analytics to understand how people are using your website. We optimise design decisions by looking at key pages, drop off points, common journeys and purchase funnels.