Search Engine Marketing

“9 out of 10 people will click on an organic search result over a PPC ad” (Google 2014)

Search engines are a central part of your audiences’ journey online and most browsing sessions start with a visit to Google.

We work in partnership with you to develop search engine marketing campaigns that combine natural search (SEO) and paid search (PPC) techniques to target high priority audiences and product areas.

We’ll prioritise your search spend according to your business objectives, audience priorities and competitor threats.

We will help you to:

Make sure search engines can find and crawl your websites: Search engines read the code behind your site looking for the messages you’re trying to convey. We can make sure your websites are effectively crawled by search engines.

Make sure search engines understand your key messages: Search engine perception of your website is largely driven by your content and the keywords you use. We can develop effective keyword strategies for your content, alongside an overall content strategy to maximise your visibility in search engines.

Make sure search engines position you above the competition: We work with you on an on-going basis to manage and develop the factors of good website search optimisation. This means monitoring and fixing broken links, performance reporting on effective keywords and optimising site content to convert website traffic.

Freestyle search engine marketing services:

Search marketing consultancy

  • Search marketing strategy workshops
  • The role of social media in search
  • Search marketing audits
  • Competitor benchmarking

Search marketing strategies

  • Audience research
  • Keyword strategies
  • Search marketing plan

Search engine optimisation

  • Technical optimisation (internal link structures, meta data, load speed)
  • Content optimisation (keywords)
  • External link building
  • Optimising social platforms

Search marketing training

  • Search optimisation principles and techniques
  • Using search optimisation tools