Rapid website build for the Caravan and Motorhome Club’s new experiential brand: Experience Freedom

Experience Freedom Minimum Viable Product Website Development

We got to indulge our love of the great outdoors with a new client – Europe’s biggest touring club.

The Caravan and Motorhome Club needed a digital platform to promote their glamping sites and encourage people to ‘experience freedom’ in some of the UK’s most picturesque spots.

A visual need for a luxurious experience

  • To mirror the luxurious experience of glamping, the site needed to showcase high spec accommodation (think spacious yurts and double glazed ‘glamping pods’) and provide effortless booking across desktop and mobile. We responded with a clean, intuitive and image-led interface to highlight comfort and inspire adventure.
Experience Freedom Camping Pods

Source: Experience Freedom Camping Pods


Agile development through MVP approach

  • With a tight deadline and expectation of growth, we took a minimum viable product approach (MVP) focusing on speedy delivery of key features and a robust back-end system. Our close collaboration with the CAMC team allowed for agile development and reduced risks.
  • In just two months, Experience Freedom was taken from a concept to a fully-functioning online business. And from London to the Lake District, we can expect many more people to carry on glamping.

“Experience Freedom is central to the evolution the Caravan and Motorhome Club brand. We see Freestyle as the perfect fit for helping us to engage with a new generation of explorers.”

– Georgio Sfakiotakis, Digital Manager at CAMC


“It’s great to have CAMC on board as new client. We quickly developed a great collaborative relationship which meant decisions could be made quickly and effectively to keep us focussed on the launch of the new brand.” – Katy Smith, Project manager at Freestyle Interactive


 At Freestyle, we pride ourselves on working with likeminded people and businesses to deliver digital excellence. If your business is ready to become a champion in digital, give us a call on 01926 652832.

 More website build projects  |  Visit the Experience Freedom site 

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