Freestyle Interactive

Website: Rebecca Adlington

Creating a digital presence for a gold medal winner

Rebecca Adlington shot to fame in 2008 when she won the 400 metres Olympic freestyle gold medal in Beijing – the first British female swimming gold since 1968. The media-savvy 19-year-old quickly realised she needed a strong digital presence to support her growing popularity and new fan base.

She called on us to create that presence, and a digital strategy to go with it.

Crafting an online voice

Rebcca Adlington website shots

We’re working with Australia’s top sports management company, Elite Sports Management, to give Rebecca a voice online. First and foremost this means creating an exciting and dynamic website that represents Rebecca’s personality. Creating this online voice involves:

  • An online presence that acts as a professional portal for fan and media interest
  • A website that Rebecca can add content to herself, so it needs to be quick and easy to update to fit in around her busy schedule
  • Future-proofing to ensure Rebecca’s site develops in line with her career
  • Digital strategy to help her get the best out of social media opportunities

Incredible user-focussed results

We’ve grown Rebecca Adlington’s online brand to handle any rise in popularity that comes her way.

Here are a few stats:

  • Traffic to has grown from a few hundred visits a month at the beginning of 2009, to its current rate of over 20,000 visits per month.
  • A pages-per-visit increase of 102%
  • An increase in average time on site by 414%, and reduction of bounce rate by 41%
  • On Twitter @BeckAdlington now has over 60,000 followers