Creating a digital presence for a gold medal winner
Rebecca Adlington shot to fame in 2008 when she won the 400 metres Olympic freestyle gold medal in Beijing – the first British female swimming gold since 1968. The media-savvy 19-year-old quickly realised she needed a strong digital presence to support her growing popularity and new fan base.
She called on us to create that presence, and a digital strategy to go with it.
Crafting an online voice
We’re working with Australia’s top sports management company, Elite Sports Management, to give Rebecca a voice online. First and foremost this means creating an exciting and dynamic website that represents Rebecca’s personality. Creating this online voice involves:
- An online presence that acts as a professional portal for fan and media interest
- A website that Rebecca can add content to herself, so it needs to be quick and easy to update to fit in around her busy schedule
- Future-proofing to ensure Rebecca’s site develops in line with her career
- Digital strategy to help her get the best out of social media opportunities
Incredible user-focussed results
We’ve grown Rebecca Adlington’s online brand to handle any rise in popularity that comes her way.
Here are a few stats:
- Traffic to http://www.rebeccaadlington.co.uk/ has grown from a few hundred visits a month at the beginning of 2009, to its current rate of over 20,000 visits per month.
- A pages-per-visit increase of 102%
- An increase in average time on site by 414%, and reduction of bounce rate by 41%
- On Twitter @BeckAdlington now has over 60,000 followers