Freestyle Interactive

Digital Marketing

Every campaign is an investment and demands a return. We’re a strategically focussed digital agency and the work we produce is designed to achieve measurable business objectives.

Our approach to campaign planning is centred on creative insight, empirical analysis and technical experience.

Strategy & planning

There are more ways than ever for your brand or business to get noticed online. Clever use of technology platforms and the social web can help cut through the online ‘noise’.  There is also a broad range of devices to consider, including PC, mobile, tablet and connected TV to help your campaign reach the widest possible audience.  

We work closely with our clients to plan effective digital marketing strategies based on audience insight, business objectives analysis and budget. We’ll help you select the right mix of digital channels, and most important of all the right digital metrics to measure business return.

Creative concepts

A strong creative concept will always be important, and we often take the lead agency role in developing overarching creative ideas through to delivery.

We’re also used to working in close partnership with offline creative and PR agencies, so implementing digital alongside offline campaigns is second nature to us. Almost all our campaign activity is integrated with offline media and events, traditional digital media and social media activity.

Media

We’ve worked with our trusted media partners for years now. That relationship means they understand us, they know our clients, and best of all we can negotiate favourable rates.

It’s one of the benefits of being independently-owned: we’re free to negotiate the best media deal to suit our clients’ needs.

Content

We work with our clients in planning and creating a range of campaign assets, including photography and video shoots. We also provide the full range of in-house asset creation services, including digital images, copywriting and animation.

Campaign implementation

Our in-house creative and technical teams manage the production and deployment of all campaign materials. This means we make campaign materials work across an increasing range of platforms and devices: from Facebook advertising to iPads and smartphones.

Digital metrics & KPI reporting

Digital media provides a great opportunity for accurate measurement and all our campaigns are focused on measurable conversion goals. This accuracy means we can keep what matters at the heart of your business, like audience data, brand saturation and reputation, as well as sales leads.

Our latest posts

The evolution of mobile [Infographic]

Posted by: Stepanka

  You’ve almost certainly got a mobile in your pocket, but do you know how powerful that little lump of tech really is? Do you understand the impact that this enormous shift in consumer behaviour could have on your business? If you’re in the dark on the importance of mobile to the digital world, fret thee Read More...

Mobile first – it’s about users not devices (Part Four)

Posted by: Stepanka

Our resident UX expert, Adam Dew, offers his thoughts on the future of web design and how we should all stop designing solely for mobile [CONTROVERSY KLAXON]. Read part four of our mobile first article below where Adam puts his money where his mouth is and shows how using the right UX expert can reap Read More...

Mobile first – it’s about users not devices (Part Three)

Posted by: Stepanka

Our resident UX expert, Adam Dew, offers his thoughts on the future of web design and how we should all stop designing solely for mobile [CONTROVERSY KLAXON]. Read part three of our mobile first article below where Adam discusses the ‘mobile first’ movement and details the four fundamental mistakes made in adopting this strategy.  The Read More...

Mobile first – it’s about users not devices (Part Two)

Posted by: Stepanka

Our resident UX expert, Adam Dew, offers his thoughts on the future of web design and how we should all stop designing solely for mobile [CONTROVERSY KLAXON]. Read part two of our mobile first article where Adam details how our involvement in the digital world has changed our attitude towards device use, touch screens and Read More...

Mobile first – it’s about users not devices (Part One)

Posted by: Stepanka

Our resident UX expert, Adam Dew, offers his thoughts on the future of web design and how we should design solely for mobile and forget about the ‘desktop’ experience. [CONTROVERSY KLAXON]. Read part one of our mobile first article now, where Adam details the rise and rise of mobile browsing. A brief history of the Read More...

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