We’ve been in London this week at the Social Media in a Corporate Context seminar. The event covered a range of topics concerning Social Media for large Corporations, including: the use of social media on mobile devices; how to manage social media crisis & proper engagement with bloggers to help develop brand.
Freestyle spoke on the Rules, Rules, Rules! panel about the challenges of engaging audiences through social media for highly regulated sectors like financial services & healthcare. There was also a particularly good session from Charlie McMurdie, Head of Cyber Crime at Scotland Yard, who talked about Metropolitan Polices strategies for tackling organised crime online, police intelligence gathering through social media channels & a few high profile cases including the Sony Playstation attacks & Wikileaks scandals. Get hold of copies of the presentations from the day here, & read more about SMCC 2011 in our blog.
Global FT500, Social Media & CSR Report
The Global Social Media & CSR Forum also presented the findings from the worlds first in-depth global research programme into how FT500 companies use social media as part of their corporate social responsibility (CSR) strategy. The six month research programme was carried out by the Centre for Public Relations Studies, part of Leeds Metropolitan University, & the United Nations Office for Partnerships. We hope you find the report useful!