New Arriva website launches to provide bus-going public with better value travel options.
Arriva, one of Europe's largest transport organisations, has re-launched its UK bus division website www.arrivabus.co.uk following a major overhaul by leading Midland-based web design and build agency Freestyle Interactive.
Arriva, which delivers a billion passenger journeys every year across Europe, commissioned the complete redesign of its website to more positively reflect the warm, dependable Arriva brand. Quick and easy customer access to timetable, ticketing and special offer information was core to the brief as was implementation of a user-friendly Content Management System (CMS) to enable Arriva's regional management teams to update website content.
Chris Hopkins, Commercial Director at Arriva said: "We recognise that our web presence is becoming increasingly important to our business and the way we communicate with our loyal customer base. Our customers are going online to find up-to-date travel information and we need to make sure they can easily find the latest about their bus journeys, tickets and special offers".
"Since the relaunch of the site, we have already seen a surge in online ticket sales following our "25% off 4-weekly tickets when you buy online" campaign which has been three times as successful as previous offline campaigns. This is great for Arriva and great news for our customers because they can save money".