We picked up three awards including gold in the ‘best user-generated content’ category for The Great British Postcard Competition – the campaign we created for SAXOPRINT.
The awards recognise corporate narrative and storytelling and were contested by heavyweights including Adidas, Microsoft, TATA, Rolls-Royce and Cisco.
Here’s what the judges had to say:
“Having identified a unique opportunity to bring print buyers and print designers together, SAXOPRINT worked with Freestyle to harness the power of social influencers and user-generated content.
The Great British Postcard Competition proved wildly popular without the need for paid media.
“They launched ‘The Great British Postcard Competition’, a play on one of the most beloved, quintessentially British pop culture phenomena: postcards. The competition proved wildly popular, creating entries, engagement and shares without the need for paid media.
In designer recruitment alone, let alone other metrics, the campaign is a standout. By the time the awards ceremony rolled around, page views had increased by 553% and the number of platform users had skyrocketed by 450% – no mean feat for a new entrant to the UK market.”
TGBPC also picked up bronze for ‘best use of a celebrity/influencer’ (good work Mr Lydon) and ‘best use of digital’.
Thanks to all the talented designers who entered a postcard and helped us create award-winning UGC!
[Case Study] More on the Great British Postcard Competition