This years Plus Festival has arrived and in true creative style Freestyle is doing something a little bit different. Last year our Photobooth went down a storm with lots of fun had by all who took part. Like the Photobooth, the 2008 "ping pong" concept is hooked around engagement and interaction - ultimately using online as the creative output.
The Concept
Using table tennis balls as props, the 'game' is to encourage people to make faces by using the balls as eyes and then send their masterpieces to us via mobile, email or web. Balls are provided in a simple ball bag with stickers and instructions. The idea is not to "man the stand" but to harness people's inherent creativity and natural curiosity to compel them to contribute. A flickr site has been setup to host all the images and this will be linked to the Freestyle site and creative blog.
Hundreds of people passed through the Photobooth last time, and we hope our ping pong ball concept generates even more participation. As ever our goal is to mix real world interaction with digital to spread the message and get people involved.
Relevant Links
The International Design Expo
This years destination: Freestyles Ballbags
Last years destination: Photobooth