Freestyle Interactive is all set to turn up the SEO temperature at Heateam – the 280 strong aftersales division of Baxi - one of Europe’s biggest boiler makers. The win followed a review of the Search account & three way pitch run by Geraldine Clegg – Heateam’s brand manager.
Geraldine said: “We appointed Freestyle because their approach and thinking was ahead of field. They were enthusiastic, had great ideas but at the same time were down-to-earth about their assessment of the opportunities & possibilities. Often in the complex world of SEO there is sometimes a tendency to overstate what can be really achieved. So it’s great to be working with a team from Freestyle that can deliver pragmatic solutions that actually work.”
“At the core of the activity is a drive to integrate effective SEO techniques to shift from a traditional PPC-based search strategy to a more cost efficient organic search approach. Detailed understanding of the importance of key words across all our online marketing activity, will ultimately lead to improvements in Heateam’s natural search rankings.” Freestyle Interactive have been working the Baxi Group for over three years. Projects have included several major web redesign and build projects at European level.