Episerver run regular webinars with their clients and their agency partners, covering various topics and industries. We’ve taken part in two of these over the last couple of months, so in case you missed them, here are some details and links to watch them on the Episerver site.
Bostik is a global industrial adhesives manufacturer with a presence in 50 countries. We worked with Bostik to deliver an industry leading (now triple award winning..) global website experience with the focus firmly on the customer.
In this webinar, Kay Edwin, Account Director, talks through the approach and strategy taken to deliver this project. Kay discusses how we used extensive audience insight and competitor research to guide decisions around selecting a technology platform, how this insight influenced the website design and user experience and how it fed into the content and search engine strategy.
Key results can be found below:
- 62% more traffic from natural search
- Average visit length up 34%
- Pages ranking No.1 in Google
- 20% more visits to specific pages
- 135% more traffic from mobile
Arriva Bus is a leading UK transport operator, serving 1.5 billion passenger journeys every year.
We’ve worked with Arriva for a number of years and Dan Edwards, Account Director, and Mike Woodhouse, Senior Marketing Manager talk through a number of areas relating to their Ecommerce website.
The webinar covers the integration of their Episerver website and ecommerce system, the m-ticket app and the real-time journey planning app with complex, dynamic timetable and fare data.
Dan and Mike also talk through how Arriva monitor and optimise their digital experience and share their future plans to serve customers personalised content based on their interests and needs.