Simple, streamlined content upload
Episerver’s COPE (create once publish everywhere) functionality allows the swift deployment of content across multiple digital channels, including social media. Episerver CMS also provides full visibility of the user journey – from the very start of engagement (a social, email or banner click for example) right through to a variety of potential responses or conversions.
Integration with existing CRM systems
Episerver also offers integration with leading marketing automation platforms including Silverpop, Marketo and Eloqua. This, coupled with the direct use of data from your own CRM software such as SalesForce and Microsoft Dynamics, helps to serve highly personalised content to your visitors, leads and customers with minimal effort.
Self optimising content
Continual optimisation of your website content is crucial to keeping visitors engaged, from their first experience through to all their subsequent visits.
Episerver provides personalisation tools that are powerful but easy to set up. For example, you can segment your website audiences within the CMS based on demographics, behaviour, purchase history and visitor source to name only a few categories. This allows content to be highly targeted towards the visitor.
Powerful testing features
Episerver also provides automated A/B and multi-variant testing to help you continually monitor and improve the performance of your website content.