Deciphering Digital Event

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Presented by Freestyle Interactive In Partnership with Netimperative

All seats were taken at the recent Freestyle Deciphering Digital half day seminar which was held at the Commonwealth Club in London.

Aimed at senior managers with responsibility for large websites or multi-site web estates, the speaker line-up delivered content focused on those organisations considering or planning the redevelopment of websites and, who need pragmatic and "real world" insight, hints and tips which they can apply to their own companies.

Chair Alan Cooper said: “ Bringing together a panel of 'really serious' users, together with industry experts, makes these events worthwhile for all concerned - some challenging questions both during and after the event proved that we had definitely hit the mark. Clearly issues around social media, governance and stakeholder management are key to all of these businesses, and most likely everyone else!"

Feedback from the audience in terms of content and its relevance to the audience, largely made up of B2B brands and senior Corporate communications managers was extremely positive; the Head of Campaigns and Thought Leadership BT Global Services saying: “Thanks for including me yesterday. I found the conference to be really useful… in general, this was the first time I've been to a conference about online that was extremely relevant to B2B, and that was great."

For the attendees and those who couldn't make it, the presentation content will be online on our asset management site soon. Anyone else interested in learning more about the event should contact alan.cooper@freestyleinteractive.co.uk .

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Agenda



14:00 Registration

14:30 Chair's Introduction & Overview
Alan Cooper, Founder, Freestyle Interactive

14:40 Developing a strategy for effective online presence
Alex Clifford, Account Director, Freestyle Interactive

  • Understanding your audience
  • Designing your digital communications plan
  • Creating your online presence around your communications targets

15:00 The Alstom Journey - Case Study: Alstom
Elaine West, Director Internet & Brand, Alstom

  • Going back to basics ? identifying what's important
  • Strategic planning in action ? how it all fits together
  • Understanding the challenges and rewards
  • The path ahead

15:20 Effective Usability: Pushing the Boundaries - Case Study: BP
Andrew Thompson, Editor, BP.com. Marty Carroll, Director of Consulting, Foviance

  • User research to shape strategy
  • Supporting the user journey
  • Methods and techniques that work
  • Measuring the audience experience

15:40 Coffee & Networking

16:00 Powerful communications through social media and online PR
Katy Howell, Managing Director, Immediate Future

  • Identifying influential stakeholders
  • Practical ways to navigate the conversation and engender advocacy
  • Seven rules to manage your online reputation in a shifting landscape
  • Planning for measurement, evaluation and ROI from the outset

16:20 Choosing effective channels of communication, Case Study: Rio Tinto
Bryan Smith, Principal Adviser, Digital Media, Rio Tinto

  • The Rio Tinto approach
  • Setting key objectives and deliverables
  • Working out what to include, what to rule out
  • Finding out what's working: monitoring and metrics
  • Building in flexibility and scalability

16:40 Panel Debate

17:15 Wine Reception & Networking

18.00 Finish
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    Freestyle Interactive Ltd

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       Ashorne, Warwickshire CV35 0AA
    Telephone: +44 (0)1926 652832
    Fax: +44 (0)1926 651366
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