Most businesses are just coming to grips with the sea change of social media, but what about the waves to come? Riding the crest of future innovations is the key to staying ahead in the fastest moving industry this world has ever known. What new frontiers should you consider or your organisation? What might these hi-tech innovations bring to your communication mix?
Your audience now accesses information in a completely new way. The intuitive interface and portability of smartphones has opened up a whole new way to communicate. We will see a marked increase the use of mobile internet over the coming years, so it’s important that your digital presence accounts for this.
The use of QR codes enable easy access to websites and can improve the way you communicate with their audience, allowing you to direct them to specific communications in a much more direct way. In addition, QR codes allow you to bridge the gap between traditional advertising and your digital presence.
But the use of mobile global positioning systems also opens up huge opportunities for organisations around the world to promote their communications in a very targeted, specific way. Location specific messaging is now possible in a variety of contexts.
What about augmented reality? Often associated with sci-fi movies, augmented reality provides an entirely new way to access information. Using mobile phone cameras, your audience can access a variety of rich multi-media communication overlaid over the real world. Imagine a world where your organisation’s message can be broadcast to users in the places where it’s most useful – in situation! Imagine the possibilities it opens for use in a business to business context! Imagine your business using augmented reality to manage internal processes?
The future is here. If you’d like to find out more about how your business can benefit from these new digital frontiers, get in touch!