Campaign Coordinator

The detail

Leveraging your understanding of our Ideal Customer Profile (ICP), you'll craft compelling outreach campaigns, including but not limited to email sequences, LinkedIn messages and follow up phone calls tailored to each prospect and inline with our tone of voice, approach and values.

Your goal is to establish authentic connections and generate interest in our services. Collaborating with Marketing, Client Services and the New Business Lead, you will be an integral part of the process in identifying and qualifying prospects, making calls, and booking meetings to convert potential clients into valued partners.

Your efforts will be instrumental in generating new business opportunities and nurturing prospects to fuel our growth.

What the day to day might look like;

• Lead generation ownership: Take ownership of our lead generation activities and be responsible for sourcing and qualifying potential new clients. Identify and engage with decision-makers to create opportunities for the wider sales team.

• Collaborate with marketing: Work closely with the marketing team to align strategies, leverage marketing assets, and coordinate outreach efforts. Provide valuable feedback on lead quality and campaign effectiveness to optimise lead generation activities.

• Conduct outreach campaigns: Execute proactive outreach initiatives, including email campaigns/journeys and follow up phone calls, to engage prospects, raise awareness and generate interest in our services and proposition. Develop compelling messaging and follow-up strategies to nurture leads and drive conversion. Complying with all data privacy regulations, ensuring all contact numbers are verified against country DNC lists.

• Prospect identification and research: Working with internal stakeholders to conduct thorough research to identify potential target clients and industries. Gather insights on client needs, pain points, and market trends to tailor outreach efforts and maximise the chances of success.

• Database management: Maintain accurate and up-to-date prospect and lead data in our CRM system (Hubspot). Ensure proper segmentation and tagging for effective tracking, follow-up, and reporting on lead generation activities.

• Collaborate with sales team: Work closely with the wider sales team to provide qualified leads and support efforts in converting prospects into clients. Assist in scheduling appointments, preparing materials, and coordinating follow-up activities to enhance the sales process.

• Continuous improvement: Stay updated on industry trends, best practices, and new tools or techniques for lead generation. Seek opportunities for process optimisation and contribute ideas to enhance lead generation effectiveness.

• Support in responding to RFPs, collating supporting materials and pulling together all relevant documentation (such as relevant policies, insurances etc).

• Working with marketing to pull together sales collateral and assets such as client case studies

Qualities that will help you excel;

• Proactive and results-oriented mindset with a passion for lead generation and business development.

• Excellent communication skills, both written and verbal.

• Strong interpersonal skills to engage and build relationships with prospects.

• Detail-oriented with the ability to manage multiple outreach campaigns and prioritise effectively.

• Collaborative and team-oriented approach, working closely with marketing and sales teams.

• Familiarity with CRM systems (such as Hubspot and Mailchimp) and lead management processes. 

• Self-motivated and driven, able to work independently and meet targets.

• Analytical mindset with the ability to gather insights from data and make data-driven decisions.

• Adaptability to evolving market dynamics and willingness to embrace new lead generation techniques.

• Continuous learning mentality to stay updated on industry trends and best practices.

• Join our dynamic team and make a significant impact on our lead generation efforts, driving growth and contributing to our success!

First and foremost we’re looking for passionate and talented people with an eagerness to learn and a desire to collaborate with the wider team…so don’t be put off if you don’t tick all the boxes…if you’ve got some experience and a willingness to dive in and learn we’d love to hear from you!

At Freestyle, we come to work to transform our clients’ worlds with digital transformation. It’s what bonds & drives us to do our best work every day.

None of us is as smart as all of us. We all took different journeys to get here, so we bring unique ideas and perspectives. Bring your differences and help challenge us to create success.

At Freestyle, we’ve built a culture where creativity flourishes through collaboration with talented professionals from varied backgrounds. As an equal opportunity employer, we celebrate diversity and strive to create an environment where every team member's unique perspective is valued and respected. We welcome applications from candidates of all backgrounds and experiences. Together, we foster open-mindedness and embrace diverse ideas, providing equal growth opportunities for all.

Join our tribe of Freestylers, where we're dedicated to creating success by embracing the power of diversity.