What's an iDev?

What's an iDev? Another type of Ipod accessory?

It's an internet thing, is my usual response to the inevitable question after I have answered the what do you do for a living? question.

So, apart from an 'internet thing', what is an iDev and what does one do? It stands for Interface Developer - another example of how us 'web folk' tend to get grouped into specialisations with trendy names.

Although I'd been doing the same kind of work in many of the places I've worked, I'd not been called an iDev until my latest manager brought the title from London and noticed I fit the bill. Now I like to think this is the interesting part; wherever I've worked I've either filled a space no-one knew existed or created one that was needed, sitting somewhere between designers and developers.

Sitting is an apt word as throughout my education and career I've sat on the fence enjoying designing and developing with equal preference. This position has led to me being called a jack of all trades and a master of none. I like to think that I'm a master of being a jack of all trades.

On a day-to-day basis I take an active role in design, development and the project management processes. Take a website project as an example; I work with the ideas people (IAs - another trendy title) to create practical solutions to what our research tells us our users need.

Once we've defined what we're going to build, I help the designers translate the IA's visions into practical, worked up designs. We have a rolling review process where I review designs and ask questions like why would you click on that? This can often be a hotbed of debate but we all enjoy the process and learn from each other.

Moving from the drawing board to the build stage, I often create prototypes and non-functional web pages to help the tech guys understand what the IAs and designers have been trying to achieve. I will also continue to review the work that is done throughout the build phase to ensure the quality and consistency of the things that users look at and click on. This is the interface.

It is the job of an interface to allow you to get what you want in the way that you want to get it. Interfaces are all around us and have a huge impact on our lives. They are the things that tell us not to pull on a door that should be pushed or that by turning the big wheel to the left the car will go left. Most people notice interfaces when they don't work.

Take this into the digital environment and you realise that the job of an iDev isn't limited to a website. People have an insatiable appetite for information and they want to get at it when and where they like. As long as people want to browse the web from their TVs, download music from their mobiles and re-order milk from the fridge when they run out, I'll be there thinking of ways to stop them getting frustrated and breaking their new gadgets.

Send us your opinion on this by email to: ideas@fsnm.co.uk

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