Objectives
Simple's sensitive skincare product range, from the UK's number one sensitive skincare brand, is facing growing competition from own-brand products entering the marketplace.
With our help Simple were looking to create a website that would integrate with their other marketing activities and promote their full product range.
Solution
Our approach with Simple focused on developing a digital strategy around building relationships with their customers and re-positioning the brand online. We provided Simple with opportunities to learn about their customers that would help them to convert site visits to purchases.
Positioning Simple's products not only as free from additives but as products that work was the key to building up a community around the brand. By identifying the occasions and impetus to talk about the brand in a positive way we developed an approach centred on recommendations and brand loyalty.