Arriva’s marketing manager David Shadbolt says that this latest Arriva online campaign is indicative of the bus firm’s move to shape more of its customer marketing communications activity around online campaigns.
“We have seen a 42 per cent year-on-year increase in web traffic to our site. Online marketing is now very much at the core to our marketing communications strategy and activity. Freestyle has worked closely with Arriva’s in-house teams including our PR agency Haslimann Taylor, advertising agency Cogent and media agency PHD who handled all the outdoor. We are delighted with the collective creative output,” he explained.
Angel Gibbons Freestyle Account Director says: "Developing the online creative concepts for this Christmas campaign was really good fun. It’s a neat campaign because it has got a strong element of traditional regional PR as well as outdoor. During the campaign we hope to gather some great additional consumer insight - ultimately this will us develop a range of online promotions for Arriva’s customers."
Freestyle has worked for Arriva for four years. The brief called for a campaign to generate brand engagement and data acquisition as well as a desire to do something warm, caring and fun for Arriva’s thousands of customers to get on board with during the run up to the festive season.