TNT chooses Freestyle to lead website development and online PR
Freestyle Interactive has just been appointed as the new strategic digital agency for TNT Value Added Services (VAS) – the Outsourcing Services division of one of the world’s leading express delivery companies, and probably one of the most recognisable logos on the nation’s roads.
The win followed a four-way pitch which included London and regional agencies. And according to TNT VAS’s Marketing Manager, Neil Rudolph it was because:
“Freestyle Interactive consistently outperformed the other agencies at all stages during the pitch process. Freestyle showed the willingness and drive to understand our business; the creative pitch was innovative; their approach proactive and it was evident that the Freestyle team culture will fit strongly with TNT’s way of operating. We’re looking forward to working with them.
Neil added: “TNT VAS was looking for a new digital partner to help enhance its online marketing capabilities. Finding an agency with genuine skills and track-record delivering strategic digital communications planning and implementation was crucial. Freestyle consistently outperformed the other agencies at all stages during the pitch process.”As well as a complete strategic review of the TNT VAS website plans will include an evaluation of an integrated Online PR programme.