The future of farming is here

Massey Ferguson banner

Following an important new business win in October 2009, Freestyle launched our first campaign for British super brand Massey Ferguson.

Building on Massey Ferguson’s long history as pioneers in the farming industry, the launch of Massey Ferguson’s hybrid combine harvester, the MF Delta 9280, is a great success. The world’s first combine fitted with SCR technology, it boasts the cleanest engine on the planet! Renowned for their dedication to innovation & excellence, Massey Ferguson won ‘Machine of the Year’ at the Agritechnica event in Cologne in 2009.

Our Delta launch campaign includes an online marketing programme running throughout 2010 designed to drive orders of the new machine for the 2011 harvesting season & includes:

  • The MF Delta 9280 microsite 
  • Email marketing
  • Social media programmes designed to raise awareness
  • CRM &  Social CRM (SCRM)

James Walton, Massey Ferguson Digital Manager, says: “The Delta is a class leading product & one of several in our portfolio to win major awards. We wanted to do the product & the brand justice by working with an agency who could offer us strong creative, together with sound strategy & the ability to plan & execute a tactical campaign over a year-long cycle.  With Freestyle, we’ve found all those things under one roof, & the online launch has been a great success!”

Since the launch of Delta, Freestyle’s been involved in a number of projects with Massey Ferguson, including Redot infrastructure builds, & most exciting - primary brand creative work!  As a full service creative & marketing communications agency that won the Drum’s coveted Midlands Company of the Year award, we’re proud to work with a brand that represents British pride & integrity.

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Freestyle Interactive Ltd

   Harwoods House, Banbury Road,
   Ashorne, Warwickshire CV35 0AA
Telephone: +44 1926 652832

  

Freestyle Paris

120 Avenue Charles de Gaulle
92200 Neuilly sur Seine
Paris
 
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