As a well respected brand, Lufthansa knows that the worldwide reach of social media offers tremendous marketing potential. They also know that when it comes to social media strategy, Freestyle Interactive are the people to talk to.
We conducted a social media monitoring and landscape review for the Lufthansa, getting to understand the opportunities and the implications of deploying social media tactics for the airline. We looked at their audience, their competitors, trends and topics, campaign opportunities and crisis and risk management across the board. We then analysed how each of these relate to the needs of Lufthansa’s customers and their departments, and how social media platforms can best serve the company as a whole. Raising engagement amongst employees creates brand advocates instantly, maximising digital marketing efforts whilst at the same time reducing marketing overhead.
Armed with Freestyle’s comprehensive review, Lufthansa are able to get the most of social media channels and harness the digital power they offer. The quality of our research and strategic thinking delivers tangible results that see real returns for our clients.