Freestyle Interactive client Lloyds TSB Commercial Finance took Silver at this year’s Digital Impact Awards in the category “Social Media: Best Use of Community Development”.
Hosted by BBC Arts editor Will Gompertz, the awards recognise excellence in digital stakeholder communications and are the UK’s only dedicated celebration of digital design, strategy and communication.
Alan Cooper, Freestyle founding Director said: “Recognition at this level with this line-up of judges is something we are extremely proud of. We continue to work on a range of exciting & innovative digital projects with Lloyds TSB Commercial Finance – so watch this space.”
Ian Byers Marketing Director, Lloyds TSB Commercial Finance said: “We are delighted by this award. There is no doubt that the internet is where opinions are increasingly formed and reputation is shaped. Business to business online communications is growing rapidly with social media and online PR becoming an important part of the marketing communications mix.”
The finals took place on Tuesday 21 September at the Tabernacle, London and are run by Communicate Magazine, the monthly journal for corporate communication professionals.
The Digital Impact Awards are a new programme of awards with a jury of digital experts, communications practitioners and academics.
Communicate’s editor Neil Gibbons said: “The buzz around the awards goes to show how central digital has become to corporate communications. Judges were hugely impressed with the creativity, effectiveness and maturity of the digital work they saw.”
BusinessZone.co.uk, Accountingweb.co.uk & Finance Week were key online communities at the centre of the campaign and Freestyle worked in close association with teams from Sift Media – the leading business-to-business publisher specialising in online, interactive professional communities.