Today’s fast-paced, global market sees organisations constantly striving to keep up with and get ahead of the competition. For companies like Lloyds TSB success means brand awareness, search engine optimisation and social media channels. It means increasing visibility in a highly competitive market with the pressure of tightened budgets. Freestyle Interactive’s Content, Search and Social Media strategy ties it all together for Lloyds TSB.
From research to analysis to, to training and tactics, we created a full scale social media strategy. As part of our research we looked at the brand reach of Lloyds TSB and their awareness and visibility in terms of SEO, and built into the strategy ways in which the company could improve this with social media. We researched social CRM opportunities, devising ways to build authority, trust and affinity between Lloyds TSB and their target audience. We worked on e-selling potential – building a personal brand and increasing engagement of employees, brand development managers and prospective clients. Creating brand champions in this way increases digital marketing efforts and reduces marketing spend.
Most importantly we also made sure that all the data we collected would work together to create and integrated, successful strategy.
As a result of Freestyle’s expertise in strategy, Lloyds TSB is now able to plan in advance how campaigns will work with social media and how they can get the best from the new channels that are available in today’s competitive digital world.