Objectives
Florence Nightingale did it. Mary Shelley did too. In fact, even the fictional James Bond wore Floris fragrances. Born of love during the height of George II’s rule in the elegant premises near the heart of the court, Juan Floris began building what is now an internationally recognised brand.
Still family owned, there is great attention to detail and presentation which is hallmark of this twice-warranted brand. As their customers enter the digital era, so Floris must follow, offering a website experience that is easy to use and reflects their carefully cultivated brand values.
Solution
As Floris enjoys such a mature and loyal customer base, it’s vital that the brand remain sensitive to their preferences. Presenting the Floris range in a clear, simplistic environment allows the beauty of the range to speak for itself, while simple navigation and smooth transactions ensure the follow through of the Floris experience online.
We also provide Floris with a simple content management system allowing them to not only save money, but upload website content as unique and handcrafted as each bottle of their perfumes. We are working with Floris to implement CRM techniques to further capture customer data to drive traffic back to the site, in addition to assisting them with search engine optimisation.